In about two hours, a single packed stadium generates several tonnes of waste — almost all of it at once.

Picture a stadium at full capacity. Over roughly two hours, every fan leaves behind close to a kilogram of waste — together, several tonnes, generated almost all at once. At the scale of a major tournament, that climbs into the thousands of tonnes.

Most industries make waste slowly, with time to sort and react. An event doesn't. The moment the final whistle blows, that waste is already mixed, bagged, and hauled away — unsorted, unmeasured, impossible to prove.

The venue pledged to keep 75% out of landfill. But without seeing what happened, as it happened, there's no way to know — or show — whether they did.

This is the gap we exist to close. Not from a lack of care, but a lack of sight. You can't protect what you can't see, and you can't prove what you never measured.